Harris Interactive is a market research firm and founder of the Harris Poll®.
Activities
Harris Interactive is a full-service research partner that offers qualitative and quantitative methods as well as traditional and online data collection modes. It encourages the research community to think beyond the online survey and think strategically about how to utilize the array of options available such as: combining telephone interviews with online data entry (web-assisted personal interviewing or WAPI); online recruitment to offline surveys (and vice-versa); focus groups and in-depth interviews; and, roving laptop-based interviews using computer-assisted personal interviews.
Relevant Project(s)
Envision Utah (the Firm was then called Wirthlin Worldwide)
Relevant Methodologies
Pioneered theories and methods behind ‘values research’ and now implements a specialized research methodology called VISTA (Values in Strategy Assessment).
Region
International
More Information
http://www.harrisinteractive.com/
135 Corporate Woods
Rochester, NY 14623-1457